My first flavour of digital photography was the Sony Mavica floppy-disk based camera from when I was in primary school in the late 1990s. It is perhaps their inability to compete in the digital space and their overemphasis on film which saw them go bankrupt. ![]() They provided quality recordable optical media in the early days of CD-R/RW drives and they also had a line of digital cameras including the DC series which were quite popular in the early days, right up to the EasyShare series which saw the end of the company as they were squeezed out by the competition. But that could not be further from the truth – Kodak was there with one of the earliest digital still cameras, and they were also very much working on digital formats such as the Photo CD. ![]() For many people looking back on the giant that once dominated photography, it seems the recollection is sometimes tainted with oversimplifications such as “Kodak didn’t see digital coming”. Perhaps what is more interesting is that phrases such as “Kodak moment” have also faded from our vernacular. ![]() Film processing has become hard to find as is quality film stock. Analog photography, on the other hand, has withered into a niche for the die-hards and curious. Digital photography is so ubiquitous – literally almost everyone has a digital still and video camera in their pocket at almost all times in the form of their smartphone.
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