![]() ![]() Would you rather do something for someone who tells you to be conservative and take the safe and sure path, or for someone who encourages you to following your dreams, telling you not only that they are possible but giving you advice on how to get there? On justifying their failures What does this mean? I'll paraphrase the book's contents and how to use the one sentence Elements of the One-Sentence Guide to Persuasion On encouraging their dreams In one 27-word sentence: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies. Help them throw rocks at their enemies.It's simply that people will do anything for those who After you've gone through dozens, you'll consider that sufficient evidence that these elements stand on their merit. Secondly as proof, try to find an ad that doesn't comprise one of the five elements he proposes below.Even if it is, like every magic trick, it still works, even if you know how and why it works. Firstly, don't think this is some 'trick'. ![]() It's important to understand the following two concepts to be receptive to the idea. If you want to absorb it: Don't read ahead. Overview of the One-Sentence Guide to PersuasionĪ "One Sentence Guide to Persuasion" is a concept put forth by Blair Warren in the confusingly titled book ' One-Sentence Persuasion'. ![]() We all have trouble persuading people to do things, including to read this article.
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